Post by account_disabled on Feb 27, 2024 2:40:09 GMT -5
The often than not this is due to their faceted nav setup. There are a number of great posts out there that discuss what faceted navigation is and why it can be a problem for search engines so I wont go into much detail on this. A great place to start is this post from . What I want to focus on instead is narrowing this problem down to a simple question and then provide the possible solutions to that question. The question we need to answer is What options do we have to decide what Google crawlsindexes and what are their proscons Brief overview of faceted navigation.
As a quick refresher we can define faceted navigation as any way to Kazakhstan Phone Number filter andor sort results on a webpage by specific attributes that arent necessarily related. For example the color processor type and screen resolution of a laptop. Here is an example Because every possible combination of facets is typically at least one unique URL faceted navigation can create a few problems for SEO It creates a lot of duplicate content which is bad for various reasons. It eats up valuable crawl budget and can send Google incorrect signals.
It dilutes link equity and passes equity to pages that we dont even want indexed. But first some quick examples Its worth taking a few minutes and looking at some examples of faceted navigation that are probably hurting SEO. These are simple examples that illustrate how faceted navigation can and usually does become an issue. Macys First up we have Macys. and added black dresses as a keyword to see what would appear. At the time of writing this post Macys has products that fit under black dresses so why are over pages indexed for this keyword The answer could have something to do with how their faceted navigation is set up. As SEOs we can remedy this. Home Depot Lets take Home Depot as another.
As a quick refresher we can define faceted navigation as any way to Kazakhstan Phone Number filter andor sort results on a webpage by specific attributes that arent necessarily related. For example the color processor type and screen resolution of a laptop. Here is an example Because every possible combination of facets is typically at least one unique URL faceted navigation can create a few problems for SEO It creates a lot of duplicate content which is bad for various reasons. It eats up valuable crawl budget and can send Google incorrect signals.
It dilutes link equity and passes equity to pages that we dont even want indexed. But first some quick examples Its worth taking a few minutes and looking at some examples of faceted navigation that are probably hurting SEO. These are simple examples that illustrate how faceted navigation can and usually does become an issue. Macys First up we have Macys. and added black dresses as a keyword to see what would appear. At the time of writing this post Macys has products that fit under black dresses so why are over pages indexed for this keyword The answer could have something to do with how their faceted navigation is set up. As SEOs we can remedy this. Home Depot Lets take Home Depot as another.